How a Coffee Company made an animated brand mascot using Krikey AI Animation

How One Great Coffee Company, an online coffee company, used Krikey AI Animation tools to create their custom brand mascot character and make marketing videos and social media videos.

Summary

• Description: One Great Coffee Company was looking for a tool that could turn their brand mascot drawing into a cartoon character they could animate. They wanted to make YouTube Shorts, Instagram Reels and other marketing videos using their brand characters – two coffee beans named Beanie and Brewster. Their founder started searching for an AI tool that could enable both character creation and animation. Through an Anthropic Claude search for AI Animation tools, they found Krikey AI Animation.
• Krikey AI Features used: AI Custom Character Beta Program, Voice AI, Video Backgrounds, AI Animation library

"For a long time, I tried to animate my brand mascot characters. I had drawings, I would add comic bubbles and try to make it look natural. I just couldn't get their lips moving. I tried Canva, Adobe, Midjourney, Sora AI tools and others - Krikey AI was the only one that could animate my brand characters and make them talk." ~ Michael Sattler, Founder of One Great Coffee Company

Challenge

• One Great Coffee Company wanted to animate their brand mascot. They had a hand drawn concept of each character but couldn't find a tool that would turn that into a character they could consistently animate to create content quickly.
• The Founder researched different AI tools but he needed to find a tool that was easy and intuitive and would give him full creative control of the character beyond just a text prompt.
• With one month to go before he officially went full time on the Coffee company, the Founder needed to find an animation software tool that could help him create content quickly to tell his brand story as part of the marketing launch campaign.

Solution

• Krikey AI Animation enabled him to turn a 2D drawing into a cartoon character. He could finally animate the exact characters he had drawn as his brand mascots.
• Krikey AI Animation supported his creative vision by allowing him to directly control the script, camera angles, video backgrounds and more - so they matched his brand style consistently.
• Krikey AI Animation helped him save time and money as a small business working towards a big marketing launch campaign on social media.

Time and Cost

• 3x faster to create a video
  • The first video took a day to make, the second video took 20 minutes and the time to create content grew faster from there. With the ability to create templates, Michael plans to build out a schedule of content to tell a brand story over several months.
• 75% lower cost to make an animated video
  • The cost to hire an animation team or several different people on contract and then use his own time to piece together clips into a video was too high for a small business. Now, Michael can create animated brand videos in minutes at far lower cost.
• Priceless: Full creative control over animated brand mascots that can build a meaningful connection and bond with his customers over the long term.

Use Cases

• With animated videos of the brand mascots, Beanie and Brewster, Michael plans to tell a brand story over several months. His animated videos shared on social media will explain all the stages of the business from types of coffee to buy, how to buy online without touch, feel or smell, and the story behind the unique coffee beans and flavors in his shop.
• With Krikey AI's quick translate feature, Michael can now also translate his animated brand mascot videos into different languages to reach people not geographically close to him. He can also use AI voices to test different voice styles and tones with his core customer target groups.
• With video, image and GIF exports from Krikey AI, Michael plans to use his animated brand mascots in social media videos, email newsletters and on his website as he plans for a big marketing launch later this year. Now he can pose his characters to take high resolution images and also animate them into quick GIFs to share with his customers.

About the Customer

One Great Coffee has a mission to brew coffee sourced from destinations all over the world. It is founded by Michael Sattler and his wife Donna. Starting a business in their 60s post retirement, they are passionate about helping share their favorite coffee online. They offer individual coffee flavors and also an online subscription plan to fellow coffee lovers all across the United States. Selling fair-trade organic coffee is an environmentally responsible practice and helpful to small growing operations that produce coffee. It changes farmers' lives and improves community. Michael and Donna aim to take their customers around the world, one sip at a time, with One Great Coffee.

About Krikey AI

Krikey AI Animation tools empower anyone to animate a cartoon character in minutes. The character animations can be used in marketing, tutorials, games, films, social media, lesson plans and more. Krikey offers an animation video editor that creators can use to add lip synced dialogue, change backgrounds, facial expressions, hand gestures, camera angles and more to their animated videos. Krikey's AI tools are available online at www.krikey.ai today, on Canva Apps, Adobe Express and on the AWS Marketplace!

How Krikey AI Animation was used by a coffee company to create marketing videos and social media videos with a custom brand mascot

Here is how One Great Coffee was able to use Krikey AI Animation tools to make videos for their business for marketing and social media.

Custom Character image to 3D model for brand mascots

One Great Coffee had drawn images of their brand mascot characters and needed to find a way to turn the image to 3D model to create a cartoon character they could animate. They reached out to Krikey AI to participate in the custom character beta program and were able to get their brand mascots turned into characters in their Krikey Account. Now they could rotate their characters in a full circle, turn them left or right, add lip synced dialogue in multiple languages and much more. It unlocked a huge creative opportunity for the One Great Coffee company team as they explored different AI and marketing tools.

Voice AI for marketing and social media videos

As part of their research, the One Great Coffee Company team knew they had a specific customer demographic they wanted to reach. They now could experiment with different AI voices and languages to see what would appeal most to that group of customers. Their goal was to connect and create a bond with this core customer group, using their brand mascot characters.

Magic Studio Templates for quick AI animated videos

With Krikey AI Magic Studio templates, the One Great Coffee team was able to quickly make a test video and post it to YouTube. Within a day they started to see more views than they normally would see in a week with their still image content. Now they are exploring creating customized templates to more quickly produce animated content for a future animated marketing series about their brand and the story of their coffee beans.

"I've been studying a lot of behavioral science as I start my small business. It lead me to think of characters, people and the ways they interact. I wanted to use an animated character as my brand mascot because it creates an instant bond with the person I'm trying to sell to. Krikey AI helps me do this with my brand characters so I can easily animate them to connect with my customers on social media, email newsletters and my website." ~ Michael Sattler, Founder of One Great Coffee Company