How Richart Visuals Uses AI to Stand Out in the Visual Communication Market
Learn how Richart Visuals uses Krikey AI Animation to add professional animation services to his videography and video editing company offering. Level up visual communications examples in your portfolio.
The Vision: Elevating Brand Storytelling through 3D Animation
Richart Visuals, established in 2018, is a creative services agency dedicated to helping brands navigate the evolving landscape of visual storytelling. While the agency offers a range of services, they have recently focused on expanding their animation offerings to meet the growing demand for high-quality, engaging video content.
The Hurdle: Overcoming the High Barrier to Entry for New Animators
For many creative professionals, the barrier to entry for 3D animation is twofold: technical complexity and cost. Richart Visuals faced the challenge of wanting to provide professional-grade animation without being an "animator by trade."
The goal was clear: find a tool that allows for high-quality output while remaining cost-effective. In a world where video creation is accessible to everyone, Richart Visuals needed a way to make their work stand out without committing "hours upon hours" to manual frame-by-frame animation or expensive outsourcing.
The Bridge: Empowering Creatives with Intuitive 3D Tools
Richart Visuals discovered Krikey AI during a search for cost-effective animation tools and later recognized its powerful integration within the Canva ecosystem. Krikey AI’s intuitive interface offered immediate ease of use, effectively removing the steep learning curve typically associated with 3D animation.
By providing the necessary technical foundation in an accessible format, Krikey AI empowered Richart Visuals to produce high-quality 3D animations—transforming a task that once felt out of reach into a core part of their creative workflow.
Using Krikey AI, Richart Visuals was able to:
- Synthesize Complex Concepts: They created a high-retention video titled "A Mouse's Eye-View on Visual Communication," which used a 3D character to explain the evolution of storytelling.
- Maintain High Standards: Krikey AI allowed for a level of quality that ensures their videos "stand out" in a saturated market.
- Streamline the Workflow: By using Krikey AI for the core 3D animation, they maintained a rapid production cycle while maintaining full creative control.
The Creative Edge: Delivering Studio-Grade Content at Agency Speed
The integration of 3D animation has allowed Richart Visuals to fulfill a lifelong interest in animation while keeping their service offerings affordable for clients.
- Enhanced Engagement: The animation allowed them to create more engaging content for platforms like Instagram, where visual impact is everything.
- Competitive Edge: By lowering the time and cost barrier, they can now offer 3D animation as a standard part of their creative toolkit.
- Professional Growth: The "ease of use" at the beginning of the tool allowed for a fast learning curve, moving from a trial user to a producer of professional content.
"What I like about Krikey is that it makes animation accessible to people who think they wouldn't be able to animate. You have a good chance of having your videos stand out." — Richart Visuals
Unlocking Imagination: From Long-Held Passion to Professional Service
For Richart Visuals, the interest in animation is not new; it is a passion that "goes way back". However, the technical barriers of traditional animation often kept that creativity out of reach. Krikey AI bridged that gap, turning a long-held interest into a functional business service.
By making animation accessible, the tool has allowed Richart Visuals to experiment with more creative and engaging narratives—such as the "A Mouse's Eye-View" project—that might have otherwise been too time-consuming to produce. This creative freedom ensures that every project isn't just a deliverable, but an opportunity to stand out through unique, vibrant, and impactful storytelling.
About the Storytellers: Richart Visuals
Founded with a mission to "catch moments that matter," Richart Visuals is a creative agency specializing in multi-disciplinary visual communication. Based in Cape Town, South Africa, the agency blends cinematic video production, 2D and 3D animation, and professional web design to help visionaries and brands "leave no story untold".
Richart Visuals focuses on turning complex ideas into compelling visual narratives, ranging from documentary-style event coverage (weddings, corporate functions, and tributes) to high-impact animated explainer videos. By leveraging cutting-edge technology and strategic design, they empower businesses to share authentic stories that connect, educate, and inspire their audiences.
For more information, visit www.richartvisuals.com.
About Krikey AI
Krikey AI Animation tools empower anyone to animate a cartoon character in minutes. The character animations can be used in marketing, tutorials, games, films, social media, lesson plans and more. Krikey offers an animation video editor that creators can use to add lip synced dialogue, change backgrounds, facial expressions, hand gestures, camera angles and more to their animated videos. Krikey's AI tools are available online at www.krikey.ai today, on Canva Apps, Adobe Express and on the AWS Marketplace!
