From 1.5 Years to 4 Months: How American Appliance is Revolutionizing Trade Training with professional explainer videos from Krikey AI

In the world of technical appliance repair, time is everything. If you don’t grab a trainee's attention in the first two minutes, they’re gone. Joseph, a lead trainer at American Appliance, discovered that integrating 3D animation alongside a redesigned technical curriculum provided the 'hook' needed to transform complex thermodynamics into high-retention learning.

"The functionality was great. I loved moving the character, and the AI script generation was incredibly accurate. It’s way better than other AI companies I’ve tried." — Joseph, American Appliance

Challenge: Making professional explainer videos with specific details

Training technicians on thermodynamics, electricity, and the inner workings of a gas range requires more than just a textbook. Joseph’s methods are highly specialized—he even utilizes a "see-through fridge" to show mechanics in real-time—but he needed a way to scale that knowledge for different learning styles.

Beyond the technical, Joseph trains warehouse staff on efficiency and customer service representatives on the Pathos, Ethos, and Logos of emotional intelligence. By using these pillars of persuasion and logic, he teaches staff how to properly articulate themselves and maintain professional composure (even suggesting they keep a mirror at their station to monitor their expressions).

He needed a tool as dynamic as the appliances he teaches—one that could synthesize complex concepts into rapid visual recaps, helping trainees bridge the gap between technical theory and real-world application.

Solution: AI Animation with consistent characters

After discovering Krikey AI through ChatGPT, Joseph quickly transitioned from a trial user to a subscriber. While other AI video tools required endless regenerations and manual resizing to fit his Learning Management System (LMS), Krikey simplified the process:

• Creative Control: Joseph used the character Taylor and the voice Matilda to create consistent, recognizable section recap videos.
• Accurate Scripting: Using Krikey’s AI script generator, Joseph could input a topic and receive an accurate draft instantly. Even with proprietary technical edits, the process saved him "hours upon hours" compared to standard LLMs.
• Drag-and-Drop Integration: Unlike previous tools that required significant post-production work, Krikey exports were ready to be dropped directly into the company’s database and LMS.

The Impact

The results of Joseph’s integrating 3D animation into the American Appliance curriculum were immediate and measurable:

• Accelerated Onboarding: By combining 3D animated recaps with specialized hands-on methods (like his see-through fridge), the average time to fully train a technician dropped from 1.5 years to just 4 months.
• Massive Cost Savings: Joseph noted that the volume of videos he produced for a $15 subscription would have cost thousands of dollars if outsourced to a traditional studio.
• Performance Spikes: After introducing animated recap videos, Joseph tracked a significant 5-day growth spike in training milestones within a single month.

Time and Cost 

The financial shift was equally dramatic. Traditionally, creating high-quality "cartoon" or animated training content requires outsourcing to agencies, with costs often scaling into the thousands of dollars per minute.

• The Krikey Factor: Joseph was able to produce a massive library of high-retention recap videos for a subscription cost of just $15/month.
• The Comparison: "The number of videos I was able to make for $15 would have cost thousands elsewhere," Joseph noted.
• The "Zero-Waste" Workflow: By eliminating the need for expensive post-production work (like resizing for LMS or manual lip-syncing), Joseph saved "hours upon hours" of labor costs, allowing him to focus on higher-value training tasks.

Inspiration and Creativity with Animation: The importance of consistent characters

To maintain consistency across his vast curriculum, Joseph utilized the character Taylor and the voice Matilda to serve as the "faces" of the section recaps. Having full creative control over these assets allowed him to build a recognizable "training brand" within the company. This helped trainees "connect the dots" between different modules, ensuring that whether they were learning about a gas range or customer service ethics, the delivery remained engaging and familiar.

About the Customer

Founded in 1955, American Appliance is a premier, factory-certified service provider specializing in the maintenance and repair of luxury brands like Sub-Zero, Wolf, and Cove. With a history rooted in expert craftsmanship and a "technician-first" philosophy, the company operates under the belief that mastering the trade requires both technical precision and a commitment to exceptional customer service.

To maintain these high standards, the company established American Appliance University, a rigorous internal training program designed to turn reputable candidates into elite technicians. By investing heavily in the professional development of their staff, American Appliance ensures that every team member—from the warehouse to the field—embodies the "American Appliance technician" mindset: a combination of advanced mechanical expertise and the refined soft skills necessary for the luxury service industry.

About Krikey AI

Krikey AI Animation tools empower anyone to animate a cartoon character in minutes. The character animations can be used in marketing, tutorials, games, films, social media, lesson plans and more. Krikey offers an animation video editor that creators can use to add lip synced dialogue, change backgrounds, facial expressions, hand gestures, camera angles and more to their animated videos. Krikey's AI tools are available online at www.krikey.ai today, on Canva Apps, Adobe Express and on the AWS Marketplace!